Pia Betton

Pia Betton links design thinking to business. Originally from Denmark, Pia’s 20 year career spans brand development, corporate design, design research, innovation and communication. Her international client portfolio covers private companies from many different industries like Lego, Bosch, Bang & Olufsen, and Carlsberg. In this episode of First Things First, we talk about the challenge of growth, the challenge of change, and the challenge of Design Thinking.

Host: Paddy Harrington

Producer and Editor: Max Cotter