Paul Lavoie

Paul Lavoie

Paul Lavoie founded Taxi in Montreal in 1992 with his partner Jane Hope.

The ad agency became widely known for its innovative work and soon grew an international reach working with a wide range of global brands.

Lavoie left Taxi to devote his time to Beau Lake, a luxury paddleboard and lifestyle brand he co-owns that’s a modern interpretation and tribute to vintage wood power boats They have recently released an electric runabout boat that promises to revolutionize cottage life to be more quiet and sustainable.

In this episode of First Things First, we talk about the effect of the wilderness on Paul’s outlook, the intersection of advertising and design, and designing a new logo for Canada.

To learn more about Paul, visit

Host: Paddy Harrington

Producer and Editor: Max Cotter